Twitter University Recruiting
Podcast Listening Party
Twitter campaign for Twitter University Recruiting’s podcast, #BuildingCharacters, episode launch dedicated to its Associate Product Management program. All copy and creatives made by me.
Tune in and Tweet.
A live listening party on the platform. We all pressed play at the same time and listened to the episode together, while @TwitterU Tweeted insights, behind the scenes moments, and important quotes.
Listening party resulted in 1,300 new followers and 600 episode listens
Full Tweet campaign view here
Content Driven Tweets
Tweets directly relating to minute by minute episode content
Tweets to drive applications
107.3% increase of applications on the weeks of #BuildingCharacters release
Tweets to market event
300 RSVPs for the event