Twitter University Recruiting

Podcast Listening Party

 
 

Twitter campaign for Twitter University Recruiting’s podcast, #BuildingCharacters, episode launch dedicated to its Associate Product Management program. All copy and creatives made by me.

 
 
 

Tune in and Tweet.

A live listening party on the platform. We all pressed play at the same time and listened to the episode together, while @TwitterU Tweeted insights, behind the scenes moments, and important quotes.

Listening party resulted in 1,300 new followers and 600 episode listens

Full Tweet campaign view here

Content Driven Tweets

Tweets directly relating to minute by minute episode content

 
 

Tweets to drive applications

107.3% increase of applications on the weeks of #BuildingCharacters release

Tweets to market event

300 RSVPs for the event

 
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Application Launch

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Podcast Premier