Twitter University Recruiting Application Launch

 
 

Twitter campaign to announce Twitter University Recruiting Application launch. Application received 70k applications and have a 470.5% year over year increase of applications on opening day.

 
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Apply now. That’s it, that’s the Tweet.

Profile Activation

Updated banner to promote application

 
@TwitterU Banner.002.jpeg
 

Tweet to unlock activation

37K organic impressions

21.62% engagement rate

Simple call to action Tweets

Application had a a 470.5% year over year increase of applications on opening day.

 
 

Culturally relevant Tweets

Oct. 1, 2020 amid shelter in place due to COVID-19

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